San Francisco Frontiers - Business booms as lobbyists push 'priorities' in EU capital

The end-of-summer networking bonanza was organised by 20 business groups representing everything from cars to clean energy, digital to detergents.

The message? The European Union needs to "listen to industry" more, according to Alain D'haese of the European Aerosol Federation.

Dubbed "The Party -- Back2Business", the Wednesday event marked the return to work for lobbyists -- and came a week before a major policy speech by EU chief Ursula von der Leyen.

"There is no better moment to bring in business leaders to Brussels to reconnect with EU stakeholders and to reiterate our priorities," said Alexis van Maercke of Detergents Europe.

Home to the EU's key institutions, Brussels is the European capital of lobbying, with as many as 30,000 lobbyists working to represent specific interests and influence public policy in the market of 450 million people.

Evenings can be swallowed up by a smorgasbord of networking soirees across town, especially in September when eurocrats and lobbyists alike land back from summer break.

- Changing political winds -

Nearly 18,000 organisations including lobbying firms, consultancies, multinational corporations, trade unions and civil society groups are listed in the EU's Transparency Register.

The register allows them to advocate on behalf of their interests and is part of the EU's attempts to keep the process open and accountable.

Industries are riding the pro-business wave in Brussels.

The EU has over the past two years adopted a more business-friendly stance, as the bloc fears its firms will fall further behind China and the United States.

Brussels has rolled out a wave of measures to ease regulatory burdens, to the dismay of environmental groups whose concerns were until a few years ago seen as core to EU policymaking.

Lobbyists these days have "more work", said Umberto Gambini of consultancy Forward Global, which represents, among others, companies in the tech sector.

The tide has turned in industry's favour since von der Leyen's second mandate began in late 2024 because the EU realised some of its green rules benefitted non-European rivals, according to Paul Varakas of the European Cigar Manufacturers Association.

And alongside the sparkling wine, the money is flowing.

The largest companies -- including US-based Big Tech -- poured around 382 million euros ($442 million) into lobbying in the past year, a study by civil society groups said this summer.

That was up 7.8 percent from 2025's reporting.

- 'We're transparent' -

Lobbying remains dogged by a reputation as a shadowy trade.

"People have a negative image of lobbyists. They picture secret deals in dark corridors. The reality is very different," D'haese said.

"We're transparent," he added. "We explain how our sector works. There's a great deal of integrity in this profession. Otherwise, you don't last long."

"The burden of proof on transparency is not only for the private sector, but it's also imposed on institutions. You can see who they meet, the meetings. They need to record it, which is very good," Gambini said.

But the image problem persists.

The last major scandal, known as "Qatargate", came in 2022 after former members of the EU parliament were suspected of taking bribes from Qatar and Morocco, which led to Brussels tightening its lobbying rules.

Those changes did not go far enough, German EU lawmaker Daniel Freund said.

The Green MEP wanted to see more transparency around what he described as lobbying's "grey zones", including restaurant invites and sponsored travel.

"As an MEP, it's perfectly normal to speak to all stakeholders, whether businesses, trade unions or NGOs. What matters is transparency and ensuring those consultations remain balanced before decisions are taken," he said.

For a lobbyist in Brussels, the currency is access: a strong network, a deep knowledge of the EU's labyrinthine institutions and policymakers' trust.

Lobbying can be very lucrative. Top operators can earn up to 300,000 euros a year, while a select handful of the big lobbying stars in Brussels are believed to take home around one million euros annually.

And as more laws are put on the books -- and an ever-expanding number of sectors seek advocates to make their case in Brussels -- the industry shows no sign of slowing down.

C.Williams--SFF